To a large extent, the job of public relations is to optimize good news and to forestall bad news. But when disaster (1) , t he public relations practitioner's task, in consultation with legal counsel, is to assess the situation and the damage, to assemble the facts, together with necessary background (2) . And to offer these to the news media, along with answers to their questions of fact. When a client is under attack, it is a public relation (3) to organize the client's response-usually involving several complicated issues-to be (4) lucid and persuasive. Government relations are often included (5) . public relations under the general designation of public affairs and encompasses lobbying. Industrial relations (i.e., labor-management relations), employee relations, and customer (6) sometimes are accounted part of public relations. Community relations are important wherever a client has an office or plant. Modem corporate executives often do not excel (7) public speaking or writing in nonbusiness language, and a duty of public relations is to (8) executives' knowledge into speeches or articles intelligible to non-specialists. In fact, the prime responsibility of public relations can be seen as interpreting the client to the (9) and vice (10) .