【单选题】The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Invest- ments in service, like th...
A.
contrast possible outcomes of a type of business investment
B.
suggest more careful evaluation of a type of business investment
C.
illustrate various ways in which a type of business investment could fail to enhance revenues
D.
trace the general problems of a company to a certain type of business investment
E.
criticize the way in which managers tend to analyze the costs and benefits of business investments