Standout Booth Design If you are banking on the trade show circuit to build business, then you need to ensure the overall effectiveness of your booth. Besides, grabbing attention, it needs to stop traffic and draw in customers. At the same time, it must express what your company is and immediately show what you offer. To make all of this happen, begin by thinking of your booth as your product. By using the same strategy to make your package stand out on the shelf, you’ll be able to make your booth a standout on the showroom floor. The actual booth design must not only attract attention, but also be functional as well. Consider an open- floor concept, which offers accessibility and a welcoming feeling that allows visitors to move around freely. Gwen Parsons, senior vice-president of Nomadic Display said, “ One general rule is to ensure that at least 60% of the floor space is open.” Prevent further barriers by stocking products in closed cabinets or create a store-type environment using beautiful shelving. If you have a sitting area, use stools and table bases with built-in storage space. No matter how large your booth space is, you can increase its presence and get spotted from a distance by building it as high as permitted. On positioning, Parsons recommends, “as a general rule, place the highest point at the center of your space.” Be different by building an asymmetrical display, or draw visitors in by using large sweeping curves. Position banners toward the flow of traffic. “Overall, Parsons said, “be creative, bold and professional to get notice.” Decide whether the statements are true (A) of false (B).