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根据下面资料,回答题 Sell, Sell, Sell Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with. Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A.
Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B.
Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C.
They don't, as the industry well knows, care enough to be brand loyal to such a product.
D.
Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E.
The problem lies in isolating precisely what motivates people to behave in a particular way.
F.
This is partly because not all advertisements are designed to do the same thing.
G.
The production costs involved in these can reach higher figures than those for the average movie. (8) 查看材料
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【单选题】下列配位化合物中,一般称为复盐的是 ( )。
A.
K 3 FeF 6
B.
(NH 4 ) 2 SO 4 · FeSO 4 · 6H 2 O
C.
K 3 Fe(C 2 O 4 ) 3 · 3H 2 O
D.
KAg(CN) 2
【判断题】藏族佛教徒遇到寺院、嘛尼堆、佛塔等佛教设施,都必须下马并从右向左绕行。
A.
正确
B.
错误
【简答题】A.Teach Brain's class while he's absent. B.Give Prof. Smith the key to Brain's office. C.Leave a message on the board in Brain's office. D.Bring Brain the homework that was due today.
【单选题】Prof. Hogworth’s major_______ interest is the common characteristics shared by twins.
A.
message
B.
manner
C.
mood
D.
research
【简答题】A.Many students find Prof. Johnson's lectures boring. B.Few students understand Prof. Johnson's lectures. C.Many students have dropped Prof. Johnson's class. D.Few students meet Prof. Jonson's require...
【简答题】Prof. Hogworth's major________ interest is the common characteristics shared by twins. prefix="o" ns="urn:schemas-microsoft-com:office:office" ?xml:namespace>
【单选题】2008年初,南方经历了50年一遇的大雪灾,导致交通中断,电网大面积瘫痪.为了打通京珠高速,有关部门在京珠高速上撒下了数千吨融雪剂帮助破冰除雪,恢复交通.融雪剂主要分为两大类,一类是以醋酸钾为主要成分的有机融雪剂,虽然这一类融雪剂融雪效果好,没有什么腐蚀损害,但它的价格太高,一般只适用于机场等地.而另一类则是氯盐类融雪剂,包括氯化钠、氯化钙、氯化镁、氯化钾等,通称作“化冰盐”.它的优点是便宜,价格...
A.
通过在熔融状态下能否导电来证明CaCl 2 是否为离子化合物
B.
CaCl 2 通常用作干燥剂,但是不能干燥NH 3
C.
电化学腐蚀是造成钢铁腐蚀的主要原因
D.
“化冰盐“可以替代食盐来作调味剂,氯盐类融雪剂不会造成地下水污染
【简答题】用什么指标来评定制动效能?
【简答题】A.Few students understand Prof. Johnson's lectures. B.Few students meet Prof. Jonson's requirements. C.Many students find Prof. Johnson's lectures boring. D.Many students have dropped Prof. Johnson's ...
【简答题】— Could I talk to Prof. Lee?— _________________.A: Oh, it's youB; Yes, speakingC; I&— Could I talk to Prof. Lee? — _________________. A: Oh, it's you B; Yes, speaking C; I'm waiting for you
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