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【单选题】
根据下面资料,回答题 Sell, Sell, Sell Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with. Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A.
Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B.
Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C.
They don't, as the industry well knows, care enough to be brand loyal to such a product.
D.
Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E.
The problem lies in isolating precisely what motivates people to behave in a particular way.
F.
This is partly because not all advertisements are designed to do the same thing.
G.
The production costs involved in these can reach higher figures than those for the average movie. (8) 查看材料
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【多选题】[2016多选题]13.在Excel2010工作表中,下列正确的公式形式为______________。
A.
=B3*Sheet3!A2
B.
=B3*%A2
C.
=B3*“Sheet3”$A2
D.
=B3*$A2
【单选题】在 Excel 中,某一工作簿中有 Sheet1 、 sheet2 、 sheet3 共 3 张工作表,现在需要在 Sheet1 表中某一单元格中放入从 sheet2 表的 B2 至 D2 各单元格中的数值之和,正确的公式写法是( )。
A.
=SUM(Sheet2!B2+C2+D2)
B.
=SUM(Sheet2.B2:D2)
C.
=SUM(Sheet2/B2:D2)
D.
=SUM(Sheet2!B2:D2)
【单选题】在Excel中,公式“=$A5+$B$3”中的引用类型是( )。
A.
相对引用
B.
绝对引用
C.
混合引用
D.
都不是
【简答题】在Excel中,公式“=$A5+$B$3”中的引用类型是( )。
【单选题】Michel ually saw Dr. Spenser because the receptionist ________ him ________.
A.
counted, in
B.
joined, in
C.
filled, in
D.
fitted, in
【判断题】流体的粘性与温度之间的关系是气体的粘性随温度的升高而增大
A.
正确
B.
错误
【单选题】()是指营销人员在事先约定的范围内挨家挨户访问的方法,又称逐户访问法、上门推销法。
A.
地毯式搜索法
B.
广告搜索法
C.
中心搜索法
D.
连锁关系链法
【单选题】()是指营销人员在事先约定的范围内挨家挨户访问的方法,又称逐户访问法、上门推销法。
A.
地毯式搜索法
B.
广告搜索法
C.
中心搜索法
D.
连锁关系链法地毯式搜索法
【多选题】中、轻交通等级混凝土路面的基层材料宜选用
A.
水泥稳定粒料
B.
石灰粉煤灰级配粒料
C.
贫混凝土
D.
沥青混凝土
E.
沥青稳定碎石
【单选题】在Excel 中,关于公式“Sheet2!A1+A2”表述正确的是( )。
A.
将工作表sheet2 中A1单元格的数据与本表单元格A2中的数据相加
B.
将工作表sheet2 中A1单元格的数据与单元格A2中的数据相加
C.
将工作表sheet2 中A1单元格的数据与工作表sheet2 中单元格A2中的数据相加
D.
将工作表中A1单元格的数据与单元格A2中的数据相加
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