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【简答题】
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards. 小题1:The existence(存在) of the privately owned mass media depends financially(经济上地) on _________. A.the government B.their owners?families C.advertisements D.the audience 小题2:according to the passage, who are most probably paying for the advertisements? A.Companies. B.Organizations. C.Individuals. D.All of the above. 小题3:Which of the following is considered nontraditional mass media? A.Newspapers. B.The mail. C.Magazines. D.Films. 小题4:according to the passage, which of the following statements about the features of advertisements is NOT true? A.Advertising must be honest and amusing. B.Advertising is meant for large groups of people. C.Advertising tells people to do something directly or indirectly. D.The sponsors are always mentioned in the advertisements.
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【单选题】按照钢板模设计要求,当 模具长+宽>1000时, 钢板模上、下模座的厚度应取( )mm
A.
20
B.
30
C.
40
D.
50
【单选题】在同一条等产量线的各点上,( )。
A.
要素组合比例不变
B.
要素的价格不变
C.
产量相同
D.
产量与要素投入量反向变化
【判断题】等产量曲线是指在这条曲线上的各点代表投入要素的各种组合比例,其中的一种组合比例所能生产的产量都是相符的。()
A.
正确
B.
错误
【判断题】三相电源是星型连接时,每相的线电压依次超前相电压30度。
A.
正确
B.
错误
【单选题】按照钢板模设计要求,当 模具长+宽≤1000时, 小型钢板模上、下模座的厚度应取( )mm
A.
20
B.
30
C.
40
D.
50
【单选题】在一条等产量线的各点上,( )。
A.
产量相同
B.
要素组合比例不变
C.
要素的价格不变
D.
产量与要素投入量反向变化
【单选题】在一条等产量线上的各点满足下列哪项条件
A.
要素的组合比例不变
B.
要素的价格不变
C.
产量相同
D.
产量与要素投入量相同
【判断题】在原理图中,有直接电联系的交叉导线连接点,要用黑圆点表示。无直接联系的交叉导线连接点不画黑圆点。
A.
正确
B.
错误
【单选题】在原理图中,对有直接接电联系的交叉导线接点,要用()
A.
小红点
B.
小圆圈
C.
X号
D.
小黑圆点
【单选题】在一条等产量线的各点上,( )。
A.
要素组合比例不变
B.
要素的价格不变
C.
产量相同
D.
要素价格按不同比例提高了
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