Nelson Mandela was still in jail when the first street was named【C1】______ him. By the time he retired as President of South Africa, hundreds of streets, squares and schools【C2】______ his name, as did many more pop songs, books and movies.【C3】______ , Mandela is an inspiring figure of the world. But what about【C4】______ books that bear Mandela's name? 【C5】______ charities that use his name to【C6】______ their profile? As his legend has grown ever larger, Mandela has been faced with all of these situations. Increasingly, however, Mandela's handlers are fighting back. Mandela, who will be 91 this year,【C7】______ . appears in public and increasingly relies on the managers of his foundation to manage his affairs. Now they're facing with a tricky issue:【C8】______ what point does a very famous man become a private brand? And is it possible to copyright history? So far, the foundation has tackled these difficult questions by trying to stop those who would【C9】______ Mandela's name for【C10】______ or political gain either in ways they don't like【C11】______ in ways they are able to prevent. In August, the foundation【C12】______ out a code of conduct【C13】______ the commercialization of Mandela's name or【C14】______ by his four official charities and asked the other44 charities【C15】______ which Mandela is a patron to sign【C16】______ as well. Other charitable causes must get the foundation's【C17】______ before using Mandela's name. In the business of protecting【C18】______ , however, the choice of whether to block or【C19】______ a project is often subjective or a matter of taste, and therefore brings【C20】______ criticism. 【C1】