The first assembly line In 1913, HenryFord, the founder of the Ford Motor Company, introduced the first moving assembly line. Until this time, automobiles were built one at a time and were expensive. Only rich people could afford to buy one. Ford wanted to build a car that the man in the street could afford. To do so he had to produce it at the lowest possible price. After he had developed the very successful Model T, he could not keep up with the demand for his cars. But this changed with the introduction of assembly line. In the early assembly line, cars were pulled by rope from one worker to the next. This new technique allowed workers to stay in one place and perform the same task repeatedly on vehicles as they passed by. This reduced production time so that one finished Model T came off the assembly line every ten seconds. And Ford's dream to build a car that the man in the street could afford had come true.