Questionnaire on Hair Care Products Dear Sir/ Madam , Thank you for completing this questionnaire. Your feedback will be of great help to us. After finishing the questionnaire, please hand it back to our salesperson. If you leave your address, we will mail you our latest catalog and a sample of our products. 1. Your gender 口 A. Female 口 B. Male 2. Your age 口 A. Below18 口 B.18-25 口 C.26-35 口 D. Above35 3. How did you hear about our hair care products? 口 A. TV commercials 口 B. Magazine advertisements. 口 C. Recommendation by shop assistants 口 D. Recommendation by friends 口 E. Others: 口 F. Never heard of your product 4. What is the most important factor you will consider when buying a hair care product? 口 A. Price. 口 B. Effect. 口 C, Brand. 口 D. Fragrance. 口 E. Others: 5. How often do you change the brand of your hair care products? 口 A. Never. 口 B. Sometimes. 口 C. Frequently. 6. Where do you usually buy your hair care products? 口 A. Supermarkets. 口 B. Local stores. 口 C. Hair care salons/hair dressers. 口 D. The Internet. 口 E. Others: 7. Which type of hair care products do you use regularly? 口 A. Shampoo. 口 B. Hair conditioner. 口 C. Hair spray. 口 D. Mousse. 口 E. Hair gel. 口 F. Hair mask. 口 G. Hair dye. 口 H. Others: 8. How often do you go to hair salons? 口 A. Never or less than once a month. 口 B. About once or twice a month. 口 C. About once or twice a week. 口 D. Almost every day. 9. What do you expect from your hair care products? 口 A. Treat dandruff. 口 B. Reduce greasiness. 口 C. Care after a perm. 口 D. Reduce hair loss. 口 E. Others: 10. Which fragrances do you prefer?(Please choose your Top 3) 口 A.Rose. 口 B.Milk. 口 C. Vanilla. 口 D. Lavender. 口 E.Herb. 口 F. Green tea. 口 G. Lemon. 口 H. Sweet orange. 口 I.I don' I care. 口 J. Others: 11. Your e-mail address: 12. Your postal address: Read the questionnaire(Passage B) and answer the following Questions: 1. How many parts does a questionnaire include? (1) 2. What is the purpose of this questionnaire? (2) 3. Please analyze the intention of each question asked. (概括以下问题所要调查的目的) 示范 1. Your gender & 2. Your age 了解目标消费者的群体特征 请用中文回答: 3. How did you hear about our hair care products? (3) 4. What is the most important factor you will consider when buying a hair care product?(4) 5. How often do you change the brand of your hair care products? (5) 6. Where do you usually buy your hair care products? (6) 7. Which type of hair care products do you use regularly? (7) 8. How often do you go to hair salons? (8) 9. What do you expect from your hair care products? (9) 10. Which fragrances do you prefer? (Please choose your Top 3) (10)