A corporate culture or company's culture is its personality. It tells people how to do their work. It takes its signals from leaders. It (21) motivation, morale, creativity, and marketplace success. How do you manage it? Company culture is the (22) personality of the organisation. It determines how members act, how energetically they (23) to teamwork, problem solving, innovation, customer service, prodactivity, and quality. It is a company's culture that makes it safe or not safe for a person, division or the whole company to (24) issues and solve problems, to act (25) new opportunities, or to move in new, creative directions. A company's culture is often at the root of difficult people-related problems such as motivation, morale, absenteeism, communications, teamwork, retention, injuries, and insurance claims. Because a company's culture affects everything in it—including profits—culture is the real bottom line. A company with a well-developed culture, open to all that its members want to bring, easily (26) competitors. Culture and personality are similar. When people describe a national, regional, or organisational culture they use words that can (27) a person. For example we might say that a culture is 'friendly' or 'tough' . It might be 'driven and aggressive' . It might be 'active' , 'analytic' , or 'open' . (28) a culture is created every time a group of people come together to form. a team, a company will have many sub-cultures that exist within its main culture. For example, the marketing and technology teams may have different worldviews, jargon, work hours, and ways to do things. A big (29) for today's company is to create a strong, (30) corporate culture that pulls all of the sub-cultures together and ensures that they can work as a unified team. (21)