【单选题】Sigma Inc., a software firm based in California, reordered 50 printers from the designated provider without any modifications. This is an example of ________.
【单选题】A modified rebuy purchase decision occurs in each of the following situations except :
A.
when the firm has previously chosen a vendor and intends to place a reorder
B.
when a company is dissatisfied with their current vendor and wants to consider new options.
C.
when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor.
D.
at the end of a contractual relationship and the company wants to evaluate competitive bids.
【单选题】The purchase decision that requires the least effort and is often made quickly is a(n):
【判断题】创业机会从看到到抓到的过程是有内在逻辑的
【单选题】A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract. This type of purchase situation is a:
D.
joint demand purchase.
【判断题】创业机会从看到到抓到的过程是有内在逻辑的
【单选题】A modified rebuy would be most likely when a ( ).
A.
car producer is developing a sportier car that will require wider tires.
B.
railroad plans to change from steel to aluminum rail cars to cut weight.
C.
confectioner is placing its weekly order for cocoa powder.
D.
computer hardware firm is buying new assembly line equipment.
E.
shoe factory needs more glue to attach heels to its shoes.
【单选题】If a potential vendor offers what is perceived by a member of the buying center to be a better buy, the company may want to revisit the purchase decision. This type of situation is typically a:
D.
joint demand purchase.
【判断题】The modified rebuy is when a company plans to buy a product or service for the first time.