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【单选题】
下列各项中,要求企业对于已经发生的交易或者事项,应当及时进行确认、计量和报告的会计信息质量要求是( )。
A.
真实性
B.
相关性
C.
重要性
D.
及时性
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【单选题】American Company produces flags. The company uses the following direct cost categories: Category Standard inputs for 1 output Standard cost per input Direct materials 2.00 $12.50 Direct labour 0.70 $9...
A.
$2375.00 U and $6250.00 U
B.
$2931.50 U and $5196.50 F
C.
$3317.50 F and $5337.50 U
D.
$4171.50 U and $5031.50 F
【单选题】建设社会主义文化强国,必须大力发展文化事业和文化产业。有关表述不正确的一项是( )
A.
要坚持以人民为中心的导向深化文化体制改革
B.
加快构建把经济效益放在首位、社会效益和经济效益相统一的体制机制
C.
要按照全面协调可持续的要求,推动文化产业跨越式发展
D.
要坚持政府主导,按照公益性、基本性、均等性、便利性的要求,加强文化基础设施建设
【单选题】Which of the following is true of direct marketing?
A.
Its marketing message is fixed and does not change according to the customer's requirements.
B.
It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C.
It is presented as company news rather than as a sales-directed communication.
D.
It does not involve any interaction between the company and its customers.
E.
It is an impersonal promotion tool that hinders two-way communication.
【单选题】Which type of product might require a more direct marketing channel to avoid delays and too much handling?
A.
lower-priced products
B.
perishable products
C.
high-priced products
D.
products in their maturity stage
【单选题】直复营销(direct marketing)与直销(direct selling)的区别在于(    )。
A.
是否利用广告介绍产品    
B.
是否邮寄交货
C.
推销人员是否介入    
D.
顾客是否写信或打电话订货
【单选题】堆锥按使用位置及功能的不同,可将其分为________。I.中间堆锥;II.底座堆锥;III.自动定位锥;IV.高度补偿锥;V.定位锥。
A.
Ⅰ~Ⅲ,Ⅴ
B.
Ⅱ~Ⅴ
C.
Ⅰ~Ⅳ
D.
Ⅰ~Ⅴ
【单选题】Which type of product might require a more direct marketing channel to avoid delays and too much handling?
A.
lower-priced products
B.
perishable products
C.
products in their maturity stage
D.
high-priced products
【单选题】Which of the following is true of a direct marketing channel?
A.
It increases the number of channel transactions.
B.
It enables retailers to reach many customers.
C.
It does not use any intermediaries.
D.
It gives limited distribution control to producers.
E.
It creates a complex distribution channel.
【单选题】Which of the following company uses direct marketing?
A.
Amazon
B.
Walmart
C.
Dell
D.
Taobao
【多选题】Which of the followings are forms of direct marketing?
A.
Telemarketing
B.
Catalogue marketing
C.
Door-to-door selling
D.
Automatic vending machines
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