【单选题】Which of the following is true with regard to strategic planning?
A.
At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company.
B.
A strategic plan deals with a company's short-term goals.
C.
The focus of strategic planning is to define a game plan for long-run survival and growth.
D.
Strategic planning involves identifying segments of consumers with identical preferences.