We decided a long time ago, maybe 10 years ago, that, as a publishing company, we were dedicated to content, to high-quality content, but content was never going to be enough by itself. We decided that we had to add services to that content to make it more helpful to users. So we added technology in most cases. We added different ways for our customers to exploit that content. If you are a child learning math, we added new kinds of interactive tools, for instance. Those kinds of things have changed our strategy. And now, much of what we sell is digital, or digitally facilitated in some way. _______________________ _____________________ _______________________ _____________________ _______________________ _____________________ _______________________