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【多选题】
产品的多种特性如何影响消费者的最终态度,费舍宾(Fishbein)模型给出了相应的解释,以下阐述正确的是?()
A.
模型包含三个变量,分别是属性、信念和
B.
模型中的“信念”因子是对态度对象某一属性的评价
C.
总体态度=消费者对所有品牌各属性的评价X 该属性的重要性
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相关题目:
【判断题】墨索里尼领导建立的“战斗的意大利法西斯”在初期表面上代表的是意大利中下层民众的利益的。( )
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C.
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