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1 Let me tell you a bit about myself. I’m 35 years old, male, single , never been married. I work as an editor at a publishing company. Some of you may think that I’m a loser : an unmarried adult with not much money. But I honestly don’t care about things like that any more. The reason is very simple: I’m perfectly happy just as I am. 2 The reason? I got rid of most of my material possessions . 3 Minimalism is a lifestyle in which you reduce your possessions to the least possible. Living with only the bare essentials has not only provided superficial benefits such as the pleasure of a tidy room or the simple ease of cleaning, but it has also led to a more fundamental shift . It has given me a chance to think about what it really means to be happy. 4 So I said goodbye to a lot of things, many of which I’d had for years. And yet now I live each day with a happier spirit . I feel more content now than I ever did in the past. 5 I wasn’t always a minimalist . I used to buy a lot of things, believing that all those possessions would increase my self-worth and lead to a happier life. At the same time, though, I was always comparing myself with other people who had more or better things, which often made me miserable . I couldn’t focus on anything, and I was always wasting time. 6 On a usual day, there were books stacked everywhere in my apartment because there wasn’t enough room on my bookshelves. Most I had thumbed through once or twice, thinking that I would read them when I had time. 7 The closet was crammed with what used to be my favorite clothes, most of which I’d only worn a few times. The room was filled with all the things I’d taken up as hobbies and then gotten tired of. There were some conversational English workbooks I’d planned to study once I had more free time. 8 But by having fewer things around, I’ve started feeling happier each day. I’m slowly beginning to understand what happiness is. 9 After what I’ve been through, I think saying goodbye to your things is more than an exercise in tidying up. I think it’s an exercise in learning about true happiness. 10 Maybe that sounds grandiose . But I seriously think it’s true.
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【简答题】以广告活动和广告事业为研究对象的广告学,根据具体研究对象的不同,可分为()()()三个广告学研究的分支。
【判断题】俄国十月革命使中国的资产阶级民主主义革命属于世界无产阶级社会主义革命的一部分
A.
正确
B.
错误
【多选题】广告活动研究有
A.
广告媒体
B.
消费者心理
C.
广告策划
D.
媒体
【简答题】中医历来主张“三分治,七分养”,其中“养”即_______。
【单选题】理想运算放大器的两个输入端的输入电流等于零,其原因是( )。
A.
运放的开环电压放大倍数接近于无穷大。
B.
运放的差模输入电阻接近于无穷大。
C.
同相端和反相端的输入电流相等而相位相反
D.
运放的开环电压放大倍数趋于零。
【单选题】()泛指与广告活动有关的研究,这个广告活动可以是广告具体的操作实践活动,也可以是广告的研究活动,它的调查对象虽然是具体的广告活动,但是调查目的可以是为则有两个方面,一种是为具体广告活动服务,二是为证明或者检验广告活动的规律和理论。
A.
广告评估
B.
广告调查
C.
广告反馈
D.
广告预测
【单选题】地铁在隧道运行时停电,乘客应该()。
A.
扒门自行离开车厢进入隧道
B.
拉门自行离开车厢进入隧道
C.
在车厢内嘈吵
D.
耐心等待救援人员到来,听从救援人员指挥,依次沉着冷静地按照工作人员指定路线撤离
【单选题】以广告活动和广告事业为研究对象的广告学,根据具体研究对象的不同,可划分为三个研究分支,这三个分支是( )。
A.
营销学、统计学、心理学
B.
广告管理学、广告设计学、广告心理学
C.
传播学、营销学、市场学
D.
理论广告学、历史广告学、应用广告学
【多选题】应用广告学研究的内容是()
A.
广告设计演变史
B.
广告与消费者关系
C.
广告活动的业务规律
D.
广告活动的具体运作方式
E.
广告在商品促销中的活动规律
【多选题】广告学是研究广告活动的过程及其规律的学科,是涉及( )等多个领域的边缘学科。
A.
管理
B.
营销
C.
心理
D.
传播
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