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【单选题】
听力原文:M: Hello, everyone. We're talking about Stella Hampton, famous Hollywood actress. Before the break, we were talking about your life, Stella, before you became a big star. W: Yes... Oh, but do we have to? M: Well, I think it's interesting. And I think our listeners will find it interesting, too. I mean, you didn't become a big star overnight. You struggled for many years. W: You can say that again. M: Tell us a little about it. W: Oh, yes. I think I must have worked twenty or thirty different jobs. M: Really? W: Sure! I couldn't find work as an actress for many years, so I had to do something. You have to eat, right? M: What kind of jobs did you have? W: A little bit of everything: I worked as a waitress, in a department store, painting houses... I think I got fired from most of those stores. M: Oh, yeah? Come on, tell us a few stories. W: This is so embarrassing... Well, I remember I worked for a big department store in the hats department. It was so boring. We never had any customers during the day, and that's when I worked. When I got sleepy, I used to lie down under the hat racks and take an occasional nap. M: What happened? W: Well, one day I got caught by my boss. And I got fired on the spot. Then there was the time I decided to paint house. It turned out that I was allergic to the paint. And my body was so sore after working the first day that I could hardly get out of the bed the next day. I couldn't take the physical work. I got fired again. M: Any other war stories? W: Well... you are not going to believe this, but I actually drove a taxi for a few days. I got hired as a cab driver. M: No! You? W: Yes. I was desperate and thought I could make good tips. I needed the money at the time. Unfortunately, it didn't lust. M: Fired? W: Yes. How did you guess? On my third day, I hit a pole. No one was hurt in the accident —my passenger was fine — but it scared me to death. That was the end of my career as a driver. M: Well, Stella, thank you for sharing those details with us. It's a good thing you made it as an actress! After the commercial break, we'll talk more with Stella about her new movie that's being released in September. (20)
A.
When she was working in a department store.
B.
When she was working for a painting house.
C.
When she was working in a taxi company.
D.
When she was working as an actress in Hollywood.
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举一反三
【多选题】成熟期的营销策略有
A.
市场改良
B.
产品改良
C.
其他市场营销组合因素改良。
D.
在适当的时期采取价格调整策略。
【多选题】成熟期的营销策略有( )。
A.
进攻型策略
B.
防守型策略
C.
撤退型策略
D.
维持策略
E.
延长寿命策略
【多选题】成熟期的营销策略有( )
A.
市场调整
B.
产品调整
C.
营销组合策略调整
D.
产品收缩
【简答题】下列属于银行产品成熟期的营销策略的是( )。 A营销组合改革策略 B密集型策略 C持续策略 D可选择性渗透策略
【单选题】在对新公共管理理论的批评声中,真正能够作为新公共管理理论尤其是企业家政府理论的替代性新理论模式而被提出的是( )。
A.
公共环境理论
B.
新公共服务理论
C.
公共行政理论
D.
公共治理理论
【多选题】成熟期的营销策略包括( )。
A.
试销
B.
快速撇脂策略
C.
市场调整策略
D.
产品改进策略
E.
营销组合改进策略
【单选题】在对新公共管理理论的批评声中,真正能够作为新公共管理理论尤其是企业家政府理论的替代性新理论模式而被提出的是()。
A.
公共环境理论
B.
新公共服务理论
C.
公共行政理论
D.
公共治理理论
【单选题】在对新公共管理理论的批评声中,真正能够作为新公共管理理论尤其是企业家政府理论的替代性新理论模式而被提出的是( )
A.
公共环境理论
B.
公共管理理论
C.
新公共服务理论
D.
后现代公共行政理论
【多选题】成熟期的营销策略
A.
市场改良策略
B.
产品改良策略
C.
营销组合改良
【简答题】从产品生命周期角度论述成熟期的营销策略。
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