【单选题】Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem. Which of the following statements is true ...
A.
These experts may be found both inside and outside the firm.
B.
Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire.
C.
It is helpful to prepare a list of topics to be covered during the interview.