Read the guide to selling below and choose the best word A, B, C or D to fill gaps 1-15. How to sell... It’s not quite true that a great salesperson can sell anything to anyone. For a 1 , they might not need it --- and sales is all about meeting needs. 2 , selling is one of those things that can happen to anyone, no 3 what their job description, so here are the basics. Step 1 Build trust You need to 4 trust with the person to whom you are selling. They don’t have to be your best friend but essentially people don’t buy from people they hate or distrust. Step 2 Don’t misunderstand the customer Understand the needs of the other person. Then it’s up to the salesperson to 5 that the benefits of their goods or services match the requirements. Without that, you have no sale. Step 3 Ask clever questions Ask questions to find out what the customer’s problems and issues are. Then think 6 what the needs must be. It’s often more 7 than asking the obvious, ‘What do you need?’ Step 4 Know your stuff It 8 without saying: know your product and understand the marketplace into 9 you are selling. Step 5 Don’t overload people with 10 You need to know every product specification but your customer doesn't. Essentially, he or she needs to know how it will make their life 11 . If later on they want the dimensions, they’ll find it on your website. Step 6 Salespeople are not necessarily born The classic 12 of a salesperson is someone who is outgoing. But like customers who come in all personality types, sales people can 13 . The main thing is to be able to reflect and react to a customer’s personality. Step 7 Be prepared to fail It doesn't matter how good you are, you will get 14 . Sales is full of knockbacks, so don’t get hung up on it. 15 to the next customer.