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【单选题】
?Look at the statements below and the five tips concerning marketing on the opposite page. ?Which tip (A, B, C , D or E ) does each statement 1-8 refer to? ?For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet. ?You will need to use some of these letters more than once. A About Marketing Our theory going into 2002 was that most companies would hold their breath and wait for the economy to move before investing in marketing. And cutting back marketing dollars did turn out to be the wave that most companies were riding. But, it is just a knee jerk reaction to a down turn. Those that continued to market through this year are in better shape going into 2003 than when they staged in 2002, Marketing is not for just the best of times, it's crucial in the worst of times.B.
About the Customer Aside from wondering where you're going to get new customers, we all learned that it should really be about retaining your existing customers. Guess what? That's where the lion's share of your business is coming from anyway. Too bad many companies cut back on customer service. Some companies chased away their existing customers in droves in the interest of saving money. It doesn't make sense.
C.
About Relationships Many assumed price was the major issue with customers. A customer is surely going to talk about pricing. But you have to move that conversation in a mote productive direction. It's not about pricing. It's about value. If you can demonstrate value you don't have to lead with price, In large part, the value in any customer interaction is the relationship you build with them and how you maintain it. And the hard truth is if you're serious about relationships, you maintain them even when they aren't buying. Why? Because once they have money they will stick with those who stuck with them.
D.
Doing More With Less The days of spending marketing and sales dollars like water are over. That's not a bad thing, really. It means that companies are now going to really think through their decisions and make better ones. It's better for the economy in the long term. And it gives everyone an opportunity to present the best solutions and the best value for business propositions. Doing more with less is actually smarter and will improve the business climate over the long haul, which is really what counts.
E.
Pipeline Every company should be working on near-term, mid-term and long-term opportunities. This is solid selling technique. In a tight economy, it's absolutely imperative. We all knew that 2002 had very little low-hanging fruit to grab. That meant you had to march harder, more creatively and longer to build a solid pipeline. Ideally, you should have a handful of deals just ready to close, a handful of hot prospects, and more than a handful of opportunities that you are moving along. The time to start is always NOW! Going into 2003, what does your pipeline look like? Something other than money is more important.
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【单选题】【例题·单选题】企业对一条生产线进行更新改造。该生产线的原价为120万元,已提折旧为60万元。改造过程中发生支出30万元,被替换部分的账面原值15万元。该生产线更新改造后的成本为( )万元。
A.
65
B.
82.5
C.
135
D.
150
【单选题】( )是指在一次装夹中,加工表面、切削刀具和切削用量都不变的情况下所进行的那部分加工。划分工步的要点是工件表面、切削刀具和切削用量三不变。同一工步中可能有几次走刀。
A.
工序
B.
工步
C.
尺寸
D.
标准化
【单选题】（ ）任务是将用汇编语言或高级语言编写的程序翻译成计算机硬件能够直接识别和执行的机器指令代码。
A.
操纵系统
B.
语言处理程序
C.
支持服务程序
D.
数据库管理系统
【单选题】【例题·单选题】企业对一条生产线进行更新改造。该生产线的原价为120万元,已提折旧为60万元。改造过程中发生支出30万元,被替换部分的账面价值15万元。该生产线更新改造后的成本为( )万元。
A.
65
B.
75
C.
135
D.
150
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