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【判断题】
可见光中红光的波长最长,的波长最短。A.
正确
B.
错误
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【单选题】Kraft's competitors' target global market is ____ markets.
A.
UK
B.
US
C.
overseas
D.
emerging
【判断题】Markets made up of buyers with diverse needs are said to be target markets.
A.
正确
B.
错误
【单选题】In order to select target markets, a company needs to _______.
A.
enter the most profitable market segment
B.
assess the attractiveness of different segments
C.
focus the company’s marketing offers on related consumers
D.
develop appropriate marketing strategy and goals
【单选题】The art and science of choosing target markets and building profitable relationships with them is called ________.
A.
marketing management
B.
positioning
C.
marketing mix
D.
market offering
E.
differentiation
【单选题】Dextora Technologies manufactures microprocessors and caters exclusively to companies that produce high-end computers. Which of the following types of markets does Dextora target in this scenario?
A.
retail markets
B.
government markets
C.
consumer markets
D.
business markets
【单选题】The art and science of selecting target markets and developing profitable relationships with those markets is called marketing _____.
A.
profiles
B.
maneuvers
C.
selection
D.
management
【多选题】Target markets are generally categorized by the following items:
A.
age
B.
location
C.
income
D.
lifestyle
【简答题】You are advised to spot a couple of target markets.
【简答题】进行SEM的方式主要有________及____等,前两者是____,适用于快速积累人气;后者是____,适用于长期运营,保持引为流工作的持续性。
【判断题】The process of dividing markets into homogeneous parts is called target marketing.
A.
正确
B.
错误
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