In pursuit of this aim (此处指 being lovable ) , they follow several paths. One, which is especially used by men, is to be successful, to be as powerful and rich as the social margin of one’s position permits. Another, used especially by women, is to make oneself attractive, by cultivating one’s body, dress, etc. Paraphrase: To achieve this goal, men tend to use a different strategy than women use. Men strive to achieve a position of status, which usually involves having as much power and money as they can. Women tend to emphasize making themselves attractive to the opposite sex, through adorning their body, attending to their clothing, and the like