【判断题】Interviews with the International assignee and his or her spouse/partner. It would be better to select most of the employees from the home office.
【单选题】Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem. Which of the following statements is true ...
A.
These experts may be found both inside and outside the firm.
B.
Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire.
C.
It is helpful to prepare a list of topics to be covered during the interview.
【简答题】We have set up interviews with the press, invested in cinema product placement and spent on online advertising in order to ensure maximum ______ of our new range.