【判断题】Friendship is a strange thing: we find ourselves telling each other the deepest details of our lives, things we don’t even share with our families who raised us. But what is a friend? A confident? A...
【单选题】The challenge of turning a brand into an object of love By John Gapper Krispy Kreme doughnuts, Poilane bread, Tide soap powder, Harley-Davidson motorcycles, Cheerios cereal. What do these things have ...
A.
There are some brands with which people feel a particularly close relationship and marketers should try to encourage this.
B.
Some people are crazy about doughnuts.
C.
The way for marketers to increase sales is to make products better.