a.About one-fifth of the consumers who have tried our new products said they were dissatisfied with the taste of the Spring Balm toothpaste. Also, 47 people complained of skin irritation after using our deodorant spray._______ b.I shall begin with my findings about the products themselves._______ c.It is based on information gathered from over 500 interviews with consumers._______ d.On the other hand, many of those who have heard about the Spring Balm. collection complain that they cannot find our products anywhere._______ e.Secondly, as regards the price, almost 90 per cent remarked that our products are overpriced in comparison with well-established brands._______ f.The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm toiletries._______ g.Thirdly, with regard to promotion and place, it is clear that the name Spring Balm. still means nothing to most consumers._______