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Electra Company sells (16)............................................ At college, Matthew started (17)............................................ Star Stores Position in company: (18)............................................ Increased market share due to improvements in: (19)............................................ Electra Joined Electra in order to develop his (20)............................................ Present position at Electra UK: (21)............................................ Electra has higher UK turnover because of more (22)............................................