The company has already made some decisions as a result of the strategy review. A computer database wll be created, to include guests' preferences, for instance for smoking or non-smoking rooms. As facilities are already of a high standard,changing these is not seen as urgent. On the other hand,staff recruitment processes are currently under careful review to make sure that only very good applicants are accepted,despite differences in local conditions and laws. This brief description shows how one company is trying to increase its profitability in a very competitive sector. 6. This article was probably written for