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【简答题】
Tom felt angry when he was punished by his parents. I believe, if he ever puts himself in the position of his parents , he will understand them.
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【判断题】Website positioning refers to the target market or consumer groups of the website. ( )
A.
正确
B.
错误
【单选题】The first part of the marketing strategy describes the target market, the planned product positioning, the sales, profit goals, and ________.
A.
market share
B.
the secondary market
C.
life-cycle duration
D.
the competition
E.
the competition's anticipated reaction
【简答题】Market Positioning
【简答题】Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
【单选题】What is the function of market positioning?
A.
It will make consumers universally like your product and buy it.
B.
It will make prospective consumers recognize its benefits and compare with competitors.
C.
It will give your product or service brand identification.
D.
It involves analyzing each market segment and developing a distinct position for each segment.
【判断题】For correct market positioning, it is necessary to conduct domestic market research, but it is not necessary to study foreign markets. ( )
A.
正确
B.
错误
【单选题】This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B)
A.
Marketing Plan
B.
Marketing management process
C.
Market research
D.
Market procedure
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