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【简答题】Marketing mix refer to _________, _________, _________, and _________.
【单选题】Refer to the scenario below to answer the following question(s). Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just ...
A.
market offering
B.
target market
C.
market segment
D.
product positioning
E.
marketing mix
【单选题】E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a differ...
A.
micromarketing
B.
positioning
C.
market segmentation
D.
cannibalization
【单选题】Which of the following is NOT true about 3Ps?
A.
They refer to the extended three marketing mix.
B.
They are the three elements of people, process and physical evidence.
C.
They are particularly relevant to service marketing .
D.
They aim at promoting tangible products.
【单选题】E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a differ...
A.
geographic marketing
B.
undifferentiated targeting
C.
multisegment marketing
D.
concentrated targeting
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