【单选题】Rachel, a new mom, is shopping for baby products. She notices that one of the manufacturers, Lucy's, is offering a wide range of products such as baby shampoo, baby lotion, and baby wipes, together, a...
【单选题】In the value creation and delivery system, the first phase involves “choosing the value.” In this strategic marketing process, the firm must do the marketing homework of __________.
A.
segmenting the market, targeting a customer group, and positioning the offering
B.
understanding the customer through market research
C.
providing the proper product mix to the relevant retailers
D.
measuring success or failure and feeding that knowledge back to the planners