Practise discussing this task and answering the questions that follow. Promotional video The company you work for has decided to produce a promotional video about the company and its activities. You have been asked to make suggestions about the video. Discuss the situation together, and decide: — which aspects of the company should be shown in the film — which members of staff should appear in the film. Follow-up questions: — Have you seen examples of effective promotional videos? — What are the advantages to a company of having a promotional video? — What other forms of promotion are effective? — Might there be some forms of promotion which would not be effective? — Do you think technology is changing the ways companies promote themselves?