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【简答题】
A．V.35 B．V.11 C．V.24 D．V.28
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【单选题】The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Sur...
A.
an unparalleled increase in the number of public relations companies
B.
shrinking cultural differences and new communications technologies
C.
the decreasing number of multinational corporations in the U. S.
D.
increased efforts of other countries in public relations
【单选题】The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(publ...
A.
shrinking cultural differences and new communication technologies
B.
increased efforts of other countries in public relations
C.
an unparalleled increase in the number of public relations companies
D.
the decreasing number of multinational corporations technologies
【单选题】The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Sur...
A.
shrinking cultural differences and new communication technologies
B.
increased efforts of other countries in public relations
C.
an unparalleled increase in the number of public relations companies
D.
the decreasing number of multinational corporations technologies
【简答题】目录是以( )作为著录对象,仅著录出版物的( ),主要用于查找出版物的出版或收藏单位。
【单选题】Which of the following is 对 of consumers in the new marketing communications model?
A.
They are more reliant on traditional methods of marketing for product information.
B.
They are less informed than before about companies and product marketing techniques.
C.
They are more reliant on mass-media marketing methods for product information.
D.
They are less powerful than before in affecting the way a company markets its products.
E.
They are better equipped to find product and brand information on their own.
【单选题】_____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
A.
STP
B.
Segmentation
C.
Targeting
D.
Marketing mix
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