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【单选题】
查找某一年的新闻、事件、数据和统计资料等应该用下列( )参考工具书。
A.
年鉴
B.
字词典
C.
手册
D.
名录
拍照语音搜题,微信中搜索"皮皮学"使用
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举一反三
【单选题】Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were desig...
A.
downsizing strategy.
B.
emergent strategy.
C.
deliberate strategy.
D.
concurrency control strategy.
E.
unrealized strategy.
【单选题】Based on external and internal analyses, top-level executives design a rational and structured strategic plan that is called ____________.
A.
scenario planning
B.
an emergent strategy
C.
an intended strategy
D.
an unrealized strategy
【单选题】营销策划的核心是( )。
A.
目标
B.
创意
C.
可行
D.
经济
【单选题】营销策划的核心是( )
A.
目标
B.
决策
C.
创意
D.
信息
【判断题】创意是营销策划的核心。( )
A.
正确
B.
错误
【单选题】What is wrong with the following statement? "Intended strategies tend to be generated using a bottom-up approach."
A.
Intended strategies are generated through emergent ideas.
B.
Intended strategy is the final result of the AFI process.
C.
Intended strategies lose the unrealized strategies along the process.
D.
Intended strategies are generated using a top-down approach.
【单选题】The combination of intended and emergent strategies is called a(n) _______________.
A.
unrealized strategy
B.
realized strategy
C.
dominant strategy
D.
developing strategy
【单选题】市场营销策划的核心是()
A.
目标
B.
信息
C.
创意
D.
市场
【单选题】According to Mintzberg, the part of the the formal planning process or rational strategic plan that as accomplished, we referred to as
A.
The planned or intended strategy
B.
The deliberate strategy
C.
The emergent strategy
D.
The unrealized strategy
【单选题】营销策划的核心是( )
A.
广告
B.
产品
C.
创意设计
D.
销售渠道
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