Tire Ready Tire Co. sells tires. A partial income statement for a typical month is given below. A local car dealer has offered to buy 500 tires for an upcoming promotion to launch the new line of sports cars he will carry. Although the normal selling price is $10 per tire, the dealer has offered $8 each, citing the large volume of the order as the reason for cutting the price. There is no change in fixed costs. If Ready Tire Co. accepts this order, the effect on the company’s income, assuming regular sales are unaffected, is a _____.