51～65 Importance of the Public Image Public image refers to how a company is viewed by its customers。suppliers,and stockholders(股东),by the financial community,by the communities in which it operates,and by the federal and local governments.Public image is controllable to a________ (1)extent,just as the product,price,place.and promotional efforts are. A firms public image________ (2)a vital role in the attractiveness of the firm and its products to employees,customers,________ (3)to such outsiders as stockholders,suppliers,creditors(债权人),government officials。as well as________ (4)special groups.With some things it is impossible to satisfy all the diverse publics：for example,a new highly automated plant may meet the________ (5)of creditors and stockholders,but it will undoubtedly find resistance from employees who see their________ (6)threatened.On the other hand,high-quality products and service standards should bring almost complete approval,________ (7)low quality products and false claims would be widely looked down upon. A firm's public image,________ (8)it is good,should be treasured and protected It is a________ (9)asset that usually is built up over a long and satisfying relationship of a film with its publics.If a form. has________ (10)a quality image, this is not easily countered or imitated by competitors.________ (11) an image may enable a firm to charge higher prices,to Woo(追求)the best distributors and dealers,to attract the best employees,to________ (12)the most favorable creditor relationships and lowest borrowing costs.It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry________ (13)such a good reputation and public image. A number of factors affect the public image of a corporation.________ (l 4)include physical facilities,contacts of outsiders with company employees,product quality and dependability, prices________ (15)competitors,customer service,the kind of advertising and the media and programs used,and the use of public relations and publicity. 第 51 题 请选择（1）处的最佳答案