Part I Listening Comprehension (40 points) Section ATalk (20 points) Directions: In this section you will listen to a talk. You will hear the talk ONCE ONLY. While listening, you may look at your ANSWER SHEET and write ONLY ONEWORD for each gap. Make sure the word you fill in is both grammatically and semantically acceptable. You may use the blank sheet for note-taking. You havethirty seconds to preview the gap-filling task. Now listen to the talk. When it is over, you will be given two minutes to complete your work. At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get___(1)___throughout the world. The second reason is that companies and industries___(2)_____money, as they get reductions in the tax they owe if they sponsor sports or arts activities. As sponsorship is __(3)___, careful thinking is required in deciding which events to sponsor. It is important that the event to be sponsored __(4)___the product(s) to be promoted. That is, the right __(5)__and maximum product coverage must be guaranteed in the event. Points to be considered in sports sponsorship: Popularity of the event International sports events are big_(6)__events, which get extensive coverage on TV and in the press. Smaller events attract fewer people. Identification of the potential audience Aiming at the right audience is most important for smaller events. The right audience would attract manufacturers of other related products like _(7)__,etc. Advantages of sponsorship Advantages are longer-term. People are expected to respond _(8)__to the products promoted and be more likely to buy them. Advertising is _(9)___the mind. Sponsorship is better than straight advertising: a)less__(10)___ b) tax-free Section B Conversations (20 points) Directions: In this section, you will listen to a conversation, which is divided into two parts. You will listen to both parts TWICE. While listening to the first part, complete the sentences,11-14,and the table,15-17,below. Write NO MORETHAN TWO WORDS AND/OR A NUMBER for each answer. Then you will hear the second part of the conversation. Choose THREE letters, A-G, for the questions, 18-20.You should write all your answers on the ANSWER SHEET. At the end of this section, you will be given 45 seconds to review your answers . TRAIN INFORMATION (8 points) 11.Local services depart from ___(11)____railway station. 12.National services depart from ___(12)____railway station. 13.Trains for London depart every____(13)___each day during the week. 14.The price of a first class ticket includes___(14)____. COMPLETETHE TABLE BELOW (6 points) Type of ticke t Details Standard open No restrictions Supersave Travel after 8:45 Special Travel after___(15)____and at weekends ____(16)_____ Buy at least six days ahead Limited numbers ____(17)_____ essential CHOOSE THREE LETTERS ,A-G. (6 points) 18-20.Which THREE attractions can you visit at present by train from Trebirch? A a science museum B a theme park C a climbing wall D a mining museum E an aquarium F a castle G a zoo (18)_____ (19)_____ (20)_____ talk-.mp3-.mp3 : conversation.mp3: