Ford Motors developed the Explorer sports utility vehicle, the number 1 selling sports utility vehicle in the United States, based on an extensive study of customer preferences. Which value chain activity of Ford conducted those studies?
A.
Research and development
B.
Human resources
C.
Materials management
D.
Marketing and sales
E.
Company infrastructure
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【单选题】Which of the following two bonds is more price sensitive to changes in interest rates?
A.
A par value bond, A, with a 12-year-to-maturity and a 12% coupon rate.
B.
A zero-coupon bond, B, with a 12-year-to-maturity and a 12% yield-to-maturity.
C.
Bond A because of the higher yield to maturity.
D.
Bond A because of the longer time to maturity.
E.
Bond B because of the longer duration.
F.
Both have the same sensitivity because both have the same yield to maturity.
G.
None of these is correct.
H.
ration is the best measure of bond price sensitivity; the longer the duration the higher the price sensitivity.