Section C There are five basic functions of a newspaper: to inform, to review, to persuade, to instruct and to entertain. You may think that this list of functions is in order of 26._________ . But, if so, you would not be 27. _________ the majority of the reading public. Of the two 28. _________of newspaper, the popular and the quality, the former have a readership of millions, while the 29. _________only hundreds of thousands. Yet the popular papers seem largely 30. _________ recreation and light-hearted human interest stories. Their news coverage contains lots of comments and 31. _________ language: the information content is low, and instruction is minor. However, the quality newspapers put a much lower emphasis on 32. _________It is not only in content that the two types of paper differ. There is a difference, too, in the style in which the articles are written. The popular papers 33. _________ use more dramatic language with a lot of wordplay. This means that popular newspapers are easier for a native speaker to understand. In order to decide whether a newspaper is a quality or a popular one, it is not even 34. _________to read it, since you can tell simply by the way it looks. Popular papers are generally smaller with fewer columns per page than quality ones. They have bigger headlines and more photographs. There is a greater variety of typeface and printed symbols. Such devices are not only used to make the paper more 35. _________ they may also influence what the reader reads. Larger headlines, pictures and positions on the page all serve to draw the reader’s attention.