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【单选题】
某企业决定对其风险采用自留还是转移,不需要考虑的因素是( )。
A.
风险发生的频率
B.
风险损失的大小
C.
本公司的财务承受能力
D.
风险发生的具体时间
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【单选题】Which of the following statements about channels of distribution is most accurate?
A.
Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
B.
Channels of distribution always include retailers, but they may or may not also include wholesalers.
C.
The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
D.
Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.
【简答题】A.tracks B.paths C.streets D.channels
【单选题】在西餐酒水服务过程中,请主人品评酒质时,倒入杯中衡裔酒的量应为( )。
A.
1/5杯
B.
1/4杯
C.
1/3杯
D.
1/2杯
【单选题】进行800/1000米测试时,应该()。
A.
尽量匀速跑完。
B.
开始快跑,后慢速跑。
C.
先慢速跑,在快速跑。
【单选题】进行800/1000米测试时,应该( )。
A.
尽量匀速跑完
B.
先快后慢
C.
先慢后快
D.
快速与慢速结合
【单选题】Vertical conflicts in distribution channels are conflicts that occur between ________.
A.
same levels in the same channel
B.
different levels of the same channel
C.
same levels of different channels
D.
different levels of different channels
E.
retailers and customers
【简答题】三个实验设计原则是______、__________、___________。
【单选题】1 Many companies, such as IBM, have turned to multiple sales channels to sell their products and services. Companies that use multiple sales channels find that this choice has which of the following e...
A.
Using multiple channels causes confusion, both for the customer and the sales force.
B.
Using multiple channels causes harmony, as all the channels use the same salespeople.
C.
Using multiple channels causes synergy, although it takes planning to make sure the channels compliment each other instead of competing.
D.
Using multiple channels causes hostility, because the different channels bring commissions down for salespeople.
E.
Using multiple channels causes efficiency, as all the channels are managed by the same person.
【简答题】Targetable channels of ads can be favourable to productivity.
【单选题】Which of the following is true of changes in the organization of distribution channels?
A.
Developing new channels seldom causes conflict with a company's established channels.
B.
To remain competitive, product and service producers must use fewer marketing channels.
C.
The growth of the Internet threatens many brick-and-mortar companies with disintermediation.
D.
Companies have fewer channel-options today than they did in the past due to economic problems.
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