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【单选题】
Fans of Cott’s black cherry soda are able to explain why Cott’s is superior to any other type of black cherry soda. Fans are scattered and are extremely brand loyal. The characteristics of this target market indicate that which type of promotional mix should be used?
A.
a.     one with less publicity and sales promotion and more personal selling
B.
b.     one with more advertising and sales promotion and less personal selling
C.
c.     one with less sales promotion and more advertising and personal selling
D.
d.     one with more advertising and less sales promotion and public relations
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