Which of the following statements is true of a target market?
A.
The target market is composed of a heterogeneous group of customers.
B.
The target market refers to the employees of a company who are involved in the production of a product.
C.
The target market refers to those consumers to whom a company wishes to appeal.
D.
The target market is not part of the marketing strategy.
E.
The target market and the marketing mix are not interrelated.