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【单选题】
江海是用来比喻()
A.
万物
B.
C.
东海
D.
长江
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【单选题】The most visible type of advertising is national consumer advertising, with an another name for this ________.
A.
Branding advertising
B.
retail advertising
C.
political advertising
D.
directional advertising
【单选题】Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as 'Help Wanted', 'Real Estate', 'Lost a...
A.
all advertisements of a certain type are grouped together
B.
it is more distinguished
C.
it is more expensive
D.
nowadays the classified advertisements are all of the same size
【单选题】The reason why advertising is wasteful is that ______.
A.
the cost of advertising acids to the cost of consumers
B.
the cost of advertising adds to the cost Of goods
C.
advertising encourages consumers to buy a brand
D.
advertising simply moves sales
【多选题】According to the objective of advertising, we can classify the advertising into few types, such as ( ).
A.
Informative advertising
B.
Mentioned advertising
C.
Persuasive advertising
D.
Reminder advertising
【多选题】财务控制按控制的对象分为( )。
A.
定额控制
B.
收支控制
C.
货币资金控制
D.
定率控制
E.
制度控制
【单选题】( )是市场观念的一次“革命”。
A.
营销观念的形成
B.
以生产者为中心
C.
市场营销组合
D.
网络营销
【简答题】市场营销观念又称市场导向观念,是指以()为中心的行销观念,是对旧的行销观念的一次革命。
【多选题】战略控制按控制对象可分为()。
A.
战略控制
B.
具体的活动控制
C.
反馈控制
D.
成果控制
E.
人员控制
【单选题】The best title for the passage might be______.
A.
Advertising since the War
B.
Advertising and Manufacturers
C.
Advertising—England's Biggest Industry
D.
Advertising and Purchasers
【简答题】内部控制按控制对象可以分为 A实体物资控制 B出资者控制 C业务过程控制 D政府控制
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