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【简答题】
HER sells hair care products through a number of high street retailers and supermarkets. HER has a large share of the hair care market, though its products are similar to those produced by its rivals. HER believes its greatest strength is in its strong brand name, which it has created additional demand for its products. Which of the following correctly identifies the strategic approach being taken by HER? A. Differentiation B. Cost leadership C. Niche D. Stuck in the middle
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