【判断题】Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser and a franchisee that allows the franchisee to operate a business developed by the f...
【判断题】A lesson that can be learnt from Anheuser-Busch’s experience in Japan is that it is better to give control to a local partner via a licensing agreement rather than making a major investment.
【简答题】_________ is a licensing agreement, under which the franchisor grants the _________ the right to sell or use the former’s product, service or method in return for a ________ from the latter.