How to Write a Product Description A well-written product description must be appealing and informative. Follow these steps to create prose that will attract buyers to your product and service. √Research the product and its uses. You should know and understand every feature and advantage the product may have. Many manufacturers have websites with product details or customer service lines where you can obtain additional information. √Know your audience. Writing styles should always vary depending on the target audience. You should find out who uses and purchases the product and establish the tone and style of your audience to create a unique voice for your product. √Write about features and benefits of your product It's often not enough to just list the features of a product as your audience may not always understand them. Use descriptive language to convey how any one feature will benefit the buyer and how purchasing the item will make their life easier. Potential buyers want to know what the product will do for them. √Use clear and decisive language. It's important for product descriptions to be concise. Use common words and terms that are easy for your readers to understand. Clearly describe the product without getting too technical or boring so the readers stay engaged. √Include a call-to-action. The best product descriptions always ask for a sale. Be creative and encourage the potential buyers to purchase your product by telling them exactly how to do it. Mini-task Find a piece of written product description. Study and analyze it in class with your partner, Discuss whether it is a well-written one and how it can be improved.