Task 1: Directions: Complete the following answers to the questions sentences with a word or expression from the text. add points to loyalty cards a credit, charge or debit cards to pay a customers can use to pay for a pass many ‘semi-demand’ and ‘impulse’ items a special offers a the weight of their purchases a to encourage shoppers to come into the store a trolleys instead of baskets 1. How do supermarkets often make you feel good to be there? They put beautiful flowers and plants in the entrance 1) _________________ ___ __. 2. Give three examples of how supermarkets persuade shoppers to buy more goods than they planned. Firstly, they use 2) _______________ so that shoppers don’t feel 3) __________________, secondly, they have 4) _____________ and, thirdly, shoppers have 5) __________________ to reach the essential ‘demand items’. 3. What do many supermarkets do to make it easy to pay for your purchases? Shoppers can use 6) ______ _ ______________________ for their goods. 4. How do supermarkets encourage you to come back soon and may be spend more? They 7) __________________, which 8) ________________ very attractive special offers.