How to sell... It ’ s not quite true that a great salesperson can sell anything to anyone. For a 1 , they might not need it - and sales is all about meeting needs. 2 , selling is one of those things that can happen to anyone, no 3 what their job description, so here are the basics. Step 1 Build trust You need to 4 trust with the person to whom you are selling. They don ’ t have to be your best friend but essentially people don ’ t buy from people they hate or distrust. Step 2 Don't misunderstand the customer Understand the needs of the other person. Then it's up to the salesperson to 5 that the benefits of their goods or services match the requirements. Without that, you have no sale . Step 3 Ask clever questions Ask questions to find out what the customer ’ s problems and issues are. Then think 6 what the needs must be. It ’ s often more 7 than asking the obvious, ‘ What do you need? ’ . Step 4 Know your stuff It 8 without saying: know your product and understand the marketplace into 9 you are selling. Step 5 Don ’ t overload people with 10 You need to know every product specification but your customer doesn ’ t. Essentially, he or she needs to know how it will make their life 11 . Step 6 Salespeople are not necessarily born The classic 12 of a salesperson is someone who is outgoing. But like customers who come in all personality types, sales people can 13 . The main thing is to be able to reflect and react to a customer ’ s personality. Step 7 Be prepared to fail It doesn ’ t matter how good you are, you will get 14 . Sales is full of knockbacks, so don't get hung up on it. 15 on to the next customer.