【单选题】Why do some publishers no longer promote their books?
A.
Because the paper books are not profitable enough to sustain promotion.
B.
Because Amazon's near monopoly over the industry makes promotion unnecessary.
C.
Because the public have easy access to the books' sales and reviews.
D.
Because all the writers are promoting the books on their own.
【单选题】What do publishers have to do if they want their digital products to be successful according to Murphy?
A.
They have to make the prices lower.
B.
They have to provide more kinds of products.
C.
They have to advertise their products.
D.
They have to design the user experience to be as interactive as possible.
【单选题】What are editors and publishers doing to attract non-readers?
A.
Lowering the prices of their newspapers.
B.
Shortening their news stories.
C.
Adding variety to their newspaper content.
D.
Including more advertisements in their newspapers.
【单选题】What is the controversial point between the publishers and the technology companies?
A.
The publishers hope they can offer books of top quality.
B.
The publishers hope they can respect copyright of original books.
C.
The publishers hope they can provide the comments.
D.
The publishers hope they can digitize as many books as possible.
【多选题】常见的声道分为( )、( )和( )3种