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【判断题】
汽车点火线圈实际上为升压变压器。
A.
正确
B.
错误
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【单选题】Which brand uses the first letter of the full name(acronym)?
A.
Nike
B.
HSBC
C.
Pizza Hut
【单选题】Which of the following examples is effective to support the argument that watching TV commercials can do harm to children?
A.
A pupil buys something he does not need after seeing TV commercials
B.
A pupil loves an advertised brand of pens and never uses other brands
C.
Neither A nor B
【单选题】Which of the following is an example of licensing?
A.
DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name.
B.
Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.
C.
XLC, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the XLC Sporting Achievement Awards.
D.
ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink.
E.
Mason's, a retail chain, sells a number of different products from different manufacturers under the brand name Mason's.
【单选题】A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.
A.
personal selling
B.
sales promotion
C.
public relations
D.
direct marketing
E.
advertising
【单选题】Which of the following is an objective of informative advertising?
A.
build brand preference
B.
change customer perceptions of brand value
C.
encourage customers to switch brands
D.
suggest new uses for a product
【单选题】Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennife...
A.
sincerity
B.
intelce
C.
sophistication
D.
ruggedness
【单选题】Which brand uses the name of a person?
A.
Google
B.
KFC
C.
McDonald's
【单选题】马克思主义主要由哲学、政治经济学、科学社会主义三大组成部分构成。这三大组成部分分别来源于德国古典哲学、英国古典政治经济学、法国和英国空想社会主义,然而,最终升华为马克思主义的根本原因是
A.
马克思恩格斯有着超越常人的认知能力
B.
马克思恩格斯对所处的时代和世界的深入考察,对人类社会发展规律的深刻把握
C.
他们拥有优良的家教和教育经历
D.
他们都出生在德国经济最发达的地区
【单选题】种蛋在孵化期间失重( )。
A.
8-10%
B.
10.5%
C.
10-12%
D.
12-14%
【单选题】Which sports brand uses "clover" as their logo?
A.
Nike.
B.
Adidas .
C.
Under Armour.
D.
New Balance.
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