First paragraph should: * Identify the position you are applying for or purpose of letter if it is a cold contact/internship opportunity * State where you saw it advertised * Demonstrate your knowledge of the company by including a reference to the organization. By acknowledging their mission/reputation/accomplishments, you form a positive connection from the start *Relay your enthusiasm for the job

Second pragraph should: * Give specific examples of how your strongest qualifications match the position requirements * Introduce and sell your relevant skills and experiences * Describe how you meet the needs of the employer by providing evidence of your related skills and experiences

Third paragraph should: * Suggest a plan of action (request an interview, indicate you will follow up in some way during a specifi time) * Thank the employer for their time and consideration given to your application * Last chance to highlight key points(but do not replicate your resume)