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【单选题】
苏联解体发生在( )年12月。A.
1990
B.
1991
C.
1992
D.
1989
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举一反三
【单选题】In terms of co-branding, the highest risk strategy is:
A.
ingredient branding.
B.
cooperative branding.
C.
complementary branding.
D.
flanker branding.
【单选题】Alliance or co-branding works best when:
A.
the two brands are unrelated.
B.
a well-known brand is attached to a lesser-known brand.
C.
a private label is co-branded with a manufacturer's brand.
D.
it builds the brand equity of both brands.
【单选题】Co-branding allows customers to purchase products from two or more name-brand retailers at one store location. Which of the following statements about co-branding is false?
A.
they offer potential customers convenience by satisfying needs at one place
B.
they boost brand awareness
C.
they create relatively few logistical challenges
D.
they increase customer spending per transaction
E.
all of the above are true
【单选题】Co-branding or alliance branding can take the following forms, except :
A.
flanker brand
B.
ingredient brand.
C.
cooperative brand.
D.
complementary brand.
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